NOW
The European pitch isn't landing. Leaders come across as hesitant with US buyers, partners and press.
Faith Chang
I help founders and their teamsturn technical vision into a movement.
- US GO-TO-MARKET
- STRATEGIC COMMUNICATIONS
- LEADERSHIP DEVELOPMENT
Let's collaborate when your company...
Is expanding to the US
AFTER
A US-ready narrative, and leaders who speak with the directness and confidence American markets reward.
Is scaling faster than its leaders
NOW
Headcount doubles, first-time managers multiply, and communication between founders and the team starts to crack.
AFTER
Managers who actually lead, feedback that flows, and founders freed up to focus on the next milestone.
Must keep the team aligned under pressure
NOW
A raise, a pivot or an M&A process pulls leadership in different directions and puts talent and momentum at risk.
AFTER
One story, from the leadership team to every employee, and the people you can't afford to lose stay.
Needs founder-led branding
NOW
The founder is the company's most credible voice, yet barely visible on LinkedIn, on stage or in the press, so growth opportunities are lost.
AFTER
A distinctive founder voice that builds trust at scale, bringing in customers, investors and top hires before the first call.
Trusted by founders backed by
Results I've helped drive
$40M acquisition in under 3 months, with 100% talent retention
Gladia
TEAM ALIGNMENTFrom the Series A extension narrative to a pivot mid-M&A, I led strategic communications and team coaching to align senior leadership and the 40-person company. 360s, skip-level interviews and Gallup Strengths kept motivation high through the acquisition by OVH.
Contracts with CVS Health and leading US health systems
Nabla
INTERCULTURAL COACHINGAhead of opening a New York office, Nabla's COO wanted to be more assertive and impactful with US hires, clients and partners. Intercultural and communication coaching led to contracts with top US clinics and health systems, including CVS Health. TIME has since named Nabla among the world's top healthtech company.
From A2 English to pitching a US billionaire
Enchanted Tools
PITCH + MEDIA TRAININGThe humanoid robotics company's European pitch wasn't landing in the US. With the CMO, I rebuilt the narrative for Fox News and stages like TED AI, SXSW, HumanX and Pulse AI, then trained the CEO for a month ahead of a billionaire demo. The result: partnerships with Seattle Children's Hospital and introductions to Tier 1 VCs.
From freezing on a panel to keynoting HLTH and CES
Withings
MEDIA TRAININGAfter one challenging panel, the VP of Withings' B2B division turned down every speaking and media opportunity. Two months of media training later, he became a sought-after speaker at HLTH and CES, sharing the stage with healthcare's industry leaders.
Rebranded for the US in 2 months, revenue on track to 3x
ProntoHQ → Pipecorn
US REPOSITIONINGThe bootstrapped data-enrichment tool hit $1M ARR in under a year in France, but its story (“better data, more emails and phone numbers”) sounded like every competitor’s. We repositioned the company and founder brands for the US market. Revenue this year is projected at 3x last year’s.
Unknown indie game to 20K Steam signups in 3 months
Duskdog
US LAUNCH STRATEGYTwo founders, one demo, no traction, and ambitions to sign with US publishers. In under 3 months, our launch strategy delivered 20K signups on Steam, 14K+ Instagram followers and 16 qualified publisher deals. They're now negotiating a contract worth over $1M.
How we start
Discovery
A conversation with key stakeholders on the company, the challenge and what’s already been tried.
Proposal
A custom proposal built around the objectives we set together in discovery.
Observation
In-depth interviews and an audit of where things really stand.
Implementation
Tailored actions built on what the observation phase reveals.
Packages starting from €5,000.
About Faith Chang
16
15
2000+
Years in consultancy and communication
Countries
people trained
EDUCATION
ROOTS
CERTIFICATIONS
BA, Columbia University
Native New Yorker, French since 2019
ICF Level 2 accreditation · DISC · MBTI Step II
Curious about unlocking your growth and performance?
Let's talk about what holding you back and devise a plan to accelerate your journey.